from my state – literally and figuratively – and other places. i'm not in florida any more, but i haven't given up the sunshine.

7.29.2005

self as brand

i often think about the responsibility of public personalities to use their celebrity status toward some greater good ... after years as a nike posterboy, andre agassi has switched to the adidas team. sure it probably doesn't hurt that his wife is an adidas ambassador, and certainly one could come up with reasons why endorsing either company isn't the most noble. but, the primary impetus for the move was the "willingness of adidas to also support agassi's charitable foundation and other initiatives" - something nike was apparently not willing to do. the http://www.agassifoundation.org/ benefits "underprivileged, abused and abandoned children". right on.

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