from my state – literally and figuratively – and other places. i'm not in florida any more, but i haven't given up the sunshine.

9.21.2005

confessions of a marketing whore

i make no bones about being utterly, disgustingly susceptible to good marketing tactics. it really doesn’t matter that i can spot them a mile away. i still fall … hard. sad but true.

a recent trip to the lucky brand jeans store (you know, the ones with “lucky you” printed on the inside of the fly – how great is tHaT?!) proved no different … now, because i kNoW i'm a sucker, i generally don’t even speak to sales people. nevertheless, my shopping buddies and i made friends with a particularly perky little salesperson who convinced not one, but all three of us to buy. there was just no getting around it… who could resist:

1* 50 percent off (that’s right - half)
2* the jeans are hand cut. so one pair of 28s might be a little long. the next pair perfect… like your own one-of-a-kind piece of art.
3* they cut the jeans along the grain, rather than against it… what? denim has a grain? i don’t even remember what the benefit is, but it sounded great at the time.
4* lucky jeans have a higher denim thread count. so they fit better/feel better … like buying 500 threadcount sheets versus 150. but of course.
5* and last but not least (though, i’m sure i’m missing something) who can resist a vision statement like this? for a clothing company no less?

4 Comments:

Blogger Amanda said...

That's great--after reading the mission statement, i found myself shopping!! Yikes!

9/22/2005 11:30:00 AM

 
Anonymous Linda said...

coming from someone who wears lots of Lucky (actually have on a pair right now) they really are great jeans....but for small town denim, they have a big town price!! Never thought to check out their site, thanks for the link.

9/25/2005 12:01:00 AM

 
Anonymous Ilisa said...

Just catching up on your blog...and I'm wearing my lucky jeans, too. LOVE THEM. A great place to find good deals: EBAY!

9/29/2005 07:14:00 PM

 
Blogger betsy said...

i have no patience for ebay .... must. have. instant. gratification!

9/30/2005 12:40:00 PM

 

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